This unconventional mindset is also reflected in the Swingtop bottle whereby every element is recycled.
OBJECTIVE
Recycling becomes even more fun when you start re-imagining. All over the world many have been inspired by the Grolsch Swingtop to create something unconventional.
EXECUTION
For this reason Grolsch International created a campaign to let people come up with ideas to recycle the iconic Swingtop. The campaign launched in Colombia and Canada on Instagram. The videos created for this campaign were made in Colombia.
