About Bas
As a generalist in the digital world, I help companies and agencies with managing all aspects of a project. From the initial contact with the client, to the delivery of the project.
I make sure it gets done.

Today, with over 25 years of diverse digital experience spanning agencies and media-related companies, I bring a pragmatic, hands-on approach and an insatiable curiosity for understanding how things function. My background in digital media design, video editing, and programming equips me with versatility and a nuanced comprehension of the intricacies inherent in project phases.
My ability to effectively communicate with clients, agencies, and prominent brands allows me to adeptly navigate the digital landscape, guiding them through all the phases of the process. As a hands-on digital project manager/producer and business manager, I facilitate seamless integration between brand or agency directives and production objectives, collaborating closely with all stakeholders across all stages. Moreover, I prioritize client involvement in scoping, concept development, and production processes.
I started hands-on: design, video editing, code. That never left me. It means I can read a technical scope, see the gap between what a client asked for and what they actually need, and say so early instead of at the deadline.
Since then I’ve led international teams, opened satellite offices in other countries, and built up business in the Middle East. Senior roles at agencies and production houses, plus running my own company. So I know what a project costs, not just what it takes.
What I’m good at: translating between brand, agency and production. Keeping clients involved during scoping and concept, instead of surprising them at delivery. Making a call when the information isn’t complete yet.
Outside work I travel, ski, and shoot photography. Roughly the same instinct: go somewhere new, work out how it functions.
Worked at some of the best companies and international agencies
Throughout the years I have been able to work at some of the best companies and international agencies on projects around the world.








