by Bas Muller | Aug 23, 2018
OBJECTIVE With more and more snack alternatives both within and outside the category, we want to position Unox Good Noodles in a way that is impactful and ‘talkable’. Greater brand awareness will help Good Noodles grow their market share. EXECUTION In a...
by Bas Muller | Mar 12, 2016
The Academy is a fun way for kids to explore the NEXO KNIGHTS world while earning 24 exclusive NEXO Powers, as they train to come an Ultimate Knight. The NEXO Powers collected on the website, can be scanned and used in battle in the Merlok 2.0 Mobile App. LEGO...
by Bas Muller | Apr 15, 2015
Sketching one’s own portrait could well replace ‘selfies’ as a trend, judging by the infectious response to Portraits of the People. In celebration of Singapore’s 50th anniversary in 2015, National Gallery Singapore is rallying all of Singapore to self-sketch their...
by Bas Muller | Mar 3, 2015
Previously the brand’s whisky mentoring events were only available to 5 per cent of Blue Label drinkers, but in a bid to tempt new consumers to try Johnnie Walker people across the globe will now be able to enjoy the experience at select bars and events....
