by Bas Muller | Oct 19, 2020
Lifebuoy has been involved in numerous public health campaigns worldwide, including those focused on handwashing and hygiene education, especially targeting children and communities in areas with limited access to clean water and sanitation. Since Lifebuoy was...
by Bas Muller | May 3, 2020
When we worked on the Line, Mohammed bin Salman, the crown prince of Saudi Arabia, has unveiled plans for a 170-kilometre belt of zero-energy walkable communities for a million people. The linear city will have no cars or streets, with all residents living within a...
by Bas Muller | Nov 29, 2019
The G20 Summit is the “premier forum for international economic cooperation” (agreed by leaders at the Pittsburgh Summit in September 2009) and maintains great influence over the global economy, with its members representing more than 80% of the world’s GDP. The...
by Bas Muller | Oct 10, 2018
When NEOM collaborated with DDB in 2017, a comprehensive analysis was conducted to assess the existing website and identify potential areas for immediate enhancement. The focus was on integrating functionalities that serve distinct purposes: Informing and Attracting...
by Bas Muller | Aug 23, 2018
OBJECTIVE With more and more snack alternatives both within and outside the category, we want to position Unox Good Noodles in a way that is impactful and ‘talkable’. Greater brand awareness will help Good Noodles grow their market share. EXECUTION In a...
