When NEOM collaborated with DDB in 2017, a comprehensive analysis was conducted to assess the existing website and identify potential areas for immediate enhancement. The focus was on integrating functionalities that serve distinct purposes:
- Informing and Attracting Strategic Partners – Investors/Co-creators: One key objective was to inform and captivate strategic partners, including investors and co-creators who align with NEOM’s vision. The approach involved incorporating features that not only disseminate essential information about NEOM’s goals but also spotlight the advantages of collaboration. This strategy aimed to showcase the potential for innovation and growth, thereby enticing potential partners to join forces with NEOM.
- Inspiring and Engaging Prospective NEOMians: Beyond targeting investors, NEOM sought to connect with individuals who resonate with its mission and aspire to become a part of its transformative journey. The revamped website was designed to inspire and engage these potential “NEOMians,” cultivating a sense of belonging and shared purpose through compelling visual content and narrative.
- Establishing a Comprehensive Organizational Platform: NEOM’s intricate organizational and sectoral needs necessitated a platform that serves as a comprehensive window into its operations. The restructured website was geared towards providing a comprehensive overview of NEOM’s organizational structure, sectors, and ongoing projects, granting visitors an insightful perspective into the multifaceted nature of the initiative.
With a less than 12 weeks production time, update the current website with a new look&feel and content that’s more related to the current situation of NEOM.
The above strategic approach yielded the website displayed below:
Furthermore, in 2019, the initiative entered the next phase of the project. This phase primarily involved introducing the inaugural NEOMians – individuals who were the pioneering residents of NEOM. The objective was to showcase the passion and dedication of all those involved with NEOM’s development, thereby adding a human element to the initiative’s narrative. This significant step was undertaken to underscore the personal stories and experiences that drive NEOM’s progress.
