by Bas Muller | Sep 12, 2021
by Bas Muller | Oct 19, 2020
Lifebuoy has been involved in numerous public health campaigns worldwide, including those focused on handwashing and hygiene education, especially targeting children and communities in areas with limited access to clean water and sanitation. Since Lifebuoy was...
by Bas Muller | May 3, 2020
When we worked on the Line, Mohammed bin Salman, the crown prince of Saudi Arabia, has unveiled plans for a 170-kilometre belt of zero-energy walkable communities for a million people. The linear city will have no cars or streets, with all residents living within a...
by Bas Muller | Aug 23, 2018
OBJECTIVE With more and more snack alternatives both within and outside the category, we want to position Unox Good Noodles in a way that is impactful and ‘talkable’. Greater brand awareness will help Good Noodles grow their market share. EXECUTION In a...
by Bas Muller | May 1, 2018
Tying in to Mother’s Day, KLM now does not only bring them physically together, but it connects children all over the world with their mums via digital means. After registering it was an easy step to invite your mother to a room created especially for you using...
