by Bas Muller | Mar 21, 2017
OBJECTIVE With the opening of their new Galleria Store in Venice, DFS wanted to show and attract visitors from Asia to come visit Venice. EXECUTION Best way to do this, is by showing what Venice has to offer in an immersive way, the 360 way. In an integrated...
by Bas Muller | Jan 26, 2016
The integrated campaign created by Leo Burnett offered Australians a unique opportunity to blend two iconic legends together. By merging two Bundaberg cans, users could create animated mash-ups featuring their country’s greatest heroes. The campaign aimed to...
by Bas Muller | Oct 1, 2012
McDonald’s was exploring innovative approaches to connect with their target audience. The digital landscape has revolutionised our communication methods, while crowd sourcing has emerged as the latest strategy for creating content and developing products. The...
by Bas Muller | Oct 10, 2006
In February 2005, the name ID&T radio was changed to SLAM!FM (This time with an exclamation mark in its name and logo, and written in all capitals; no further connections with the heretofore mentioned lifestyle magazine which ID&T had discontinued in the...
