by Bas Muller | Jan 26, 2016
The integrated campaign created by Leo Burnett offered Australians a unique opportunity to blend two iconic legends together. By merging two Bundaberg cans, users could create animated mash-ups featuring their country’s greatest heroes. The campaign aimed to...
by Bas Muller | Aug 2, 2015
The Singapore Time Walk is an innovative augmented reality (AR) app developed by Google, created to commemorate Singapore’s 50th birthday. This interactive application offers users a unique and immersive experience, allowing them to explore Singapore’s...
by Bas Muller | Apr 15, 2015
Sketching one’s own portrait could well replace ‘selfies’ as a trend, judging by the infectious response to Portraits of the People. In celebration of Singapore’s 50th anniversary in 2015, National Gallery Singapore is rallying all of Singapore to self-sketch their...
by Bas Muller | Mar 3, 2015
Previously the brand’s whisky mentoring events were only available to 5 per cent of Blue Label drinkers, but in a bid to tempt new consumers to try Johnnie Walker people across the globe will now be able to enjoy the experience at select bars and events....
by Bas Muller | Oct 1, 2012
McDonald’s was exploring innovative approaches to connect with their target audience. The digital landscape has revolutionised our communication methods, while crowd sourcing has emerged as the latest strategy for creating content and developing products. The...
